Increase memberships in Association by 10%

• Visibility via more alumni news in the Showglobe

• Create distinguished alumni program

• Survey alumni to see what they want in terms of programming and School related items, etc

Reduce cost by sending electronic mail

Improve data through web pages and newsletters update forms in the Showglobe.  Also, sent out address verification forms on new updates for additional contact information

Identification (alumns want "stuff" for individual group identification--each School/Program) - students sell clothing identifying items as fund-raisers; have student organizations sell these items to alumni.  It's a win/win situation.