The branding toolbox on CONNECT has been updated to reflect the new WVU Medicine brand. Access it at http://connect.wvuhealthcare.com/branding-toolbox.

WVU Medicine is West Virginia's leading provider of advanced medical and surgical care. As employees of WVU Medicine, we bring knowledge, commitment, compassion and excellence to everything we do. The logo is a visual representation of our identity.

Why WVU Medicine? And what was the impetus behind this bold, dynamic, new identity? Explore the back story and see the thought process behind our brand. View video samples of our branding strategy, like this one:

The toolbox includes the new brand guidelines, talking points, presentation templates, downloadable logos and a portal to order business cards, envelopes and letterhead.

Although the new brand won't formally launch until Saturday, Sept. 5, everyone is welcome to begin using materials from the toolbox now. The new external website and several new signs on the Ruby campus, as well as off-campus sites, will be in place by that weekend.