Todd Crocco, M.D., has been named as the new medical director and principal investigator for WVU’s CPRC, effective August 1, 2016. The CPRC conducts paid clinical trials that compare generic to name brand medications already on the market and how medications or drugs are absorbed and used by the human body. Dr. Crocco also serves as the Health Sciences Center’s chief business development officer as well as the director of health partnership ventures. He is a professor in the School of Medicine’s Department of Emergency Medicine.