How much does an extra year of life cost? $443 is the price according to a team of researchers and economists led by Geri Dino at the Prevention Research Center at West Virginia University.

This figure has emerged from a cost-effectiveness analysis of the American Lung Association’s Not On Tobacco (N-O-T) teen smoking cessation program.

Increasingly, policy makers know what works. Evidence from rigorous evaluations points to a range of promising or proven prevention, early intervention or treatment programs. But decision makers are still left asking, “Is it worth it?”.