MORGANTOWN, W.Va. – First Exchange Bank and its six branch offices in West Virginia have donated $2,500 to the West Virginia University Mary Babb Randolph Cancer Center for its Breast Cancer Research Program.
Each of the branch offices held a Pink Out in October during which they designated $25 toward breast cancer research for each new customer account that was opened.
“We did a lot of internal promotions to raise awareness about this great cause, including decorating the branch office lobbies in pink and asking our employees to wear pink for a best dressed contest,” Tim Liebrecht, marketing coordinator for First Exchange, said. “The community really got on board to support this effort.”
First Exchange Bank has held a Pink Out to help fight against breast cancer for the past several years, but this year’s event raised more money than any previous year.
“We are extremely grateful for this generous gift,” Mark Farrugia, an M.D./Ph.D. student, who is part of the WVU Cancer Center’s Breast Cancer Research Program led by Michael Ruppert, M.D., Ph.D. “This support will help advance our research and understanding of breast cancer and lead to the development of better treatments and outcomes for patients.”
For information on the Breast Cancer Research Program at the Mary Babb Randolph Cancer Center visit http://wvucancer.org/research/.
Photo caption: Tim Liebrecht, marketing coordinator for First Exchange Bank (far left), and Lisa Novak, branch manager at First Exchange Bank in Morgantown, present Mark Farrugia, M.D./Ph.D. student, a $2,500 check for the Breast Cancer Research Program at the WVU Mary Babb Randolph Cancer Center.