WVU Cancer Institute Director Rich Goldberg, MD, is featured in a recent issue of "People" magazine in an article on the father of the Jonas Brothers’ (American pop rock band) and his battle with colon cancer. 

Kevin Jonas, Sr., was 52 when he had his first colonoscopy and learned he had colon cancer. Doctors recommend beginning screenings at age 50.

In the article, Dr. Goldberg, an international leader in gastrointestinal cancer treatment and research, shares his expertise on the importance of getting screened, when screening should begin, and warning signs of colorectal cancer.

“The most common misconception is that people think it will hurt, but with IV anesthesia, people sleep through their colonoscopy and have no awareness of the procedure,” Goldberg told the magazine. He added that he hopes the article will encourage more people to get screened.

Read the online "People" magazine article on Kevin Jonas, Sr.

Read the online "People" magazine article featuring Goldberg’s expertise on colorectal cancer