Publications on Social Marketing

Reger-Nash B, Fell P, Spicer D, Fisher BD, Cooper L, Chey T, et al. BC Walks: replication of a communitywide physical activity campaign. Preventing Chronic Disease [serial online] 2006 Jul [date cited].

Wootan MG, Reger-Nash B, Booth-Butterfield S, Cooper L. The Cost-Effectiveness of 1% Or Less Media Campaigns Promoting Low-Fat Milk Consumption. Preventing Chronic Disease 2005 October.

Reger-Nash B, Cooper L, Orren J, Cook D. Marketing Used to Promote Walking in McDowell County. West Virginia Medical Journal 2005 May/June; 101(3): 106.

Reger-Nash B, Bauman A, Booth-Butterfield S, Cooper L, Smith H, Chey T, Simon K. Wheeling Walks: Evaluation of a Media-Based Community Intervention. Family & Community Health 2005 Jan/Mar; 28(1): 64-78.

Schwarts B, Reger W, Niblett G, Nevin JR. ISM Conference Proceedings: "Wheeling Walks" - A Mass Media-Based Community Campaign to Encourage Walking Among Sedentary Older Adults. Social Marketing Quarterly 2004 Fall-Winter; 10(3-4): 14-16.

Booth-Butterfield S, Reger B. The message changes belief and the rest is theory: the "1% or Less" milk campaign and reasoned action. Preventive Medicine 2004 Sept; 39(3): 581-8.

Reger-Nash B, Simon K, Cooper L, Bauman A. Wheeling Walks: A Media Based Intervention to Increase Walking. Proceedings of the Fourth International Conference on Walking in the 21st Century, Walk 21 Portland. Portland, OR; 2003 May 13: 313-24.

Reger B, Cooper L, Booth-Butterfield, Smith H, Bauman A, Wootan M, Middlestadt S, Marcus B, Greer F. Wheeling Walks: A Community Campaign Using Paid Media to Encourage Walking Among Sedentary Older Adults. Preventive Medicine 2002; 35: 285-92.

Reger-Nash B, Simon K, Cooper L. Walking Program Creates Positive Results, National Attention. Letter to Editor. West Virginia Medical Journal 2002 Nov/Dec; 98: 245. *

Reger B, Wootan MG, Booth-Butterfield S. A Comparison of Different Approaches to Promote Community-Wide Dietary Change. American Journal of Preventive Medicine 2000; 18(4): 271-5.

Reger B, Wootan MG, Booth-Butterfield S. Using Mass Media to Promote Health Eating: A Community-Based Demonstration Project. Preventive Medicine 1999; 29: 414-21.

Reger B, Wootan MG, Booth-Butterfield S, Smith H. 1% or Less: A Community-Based Nutrition Campaign. Public Health Reports 1998 Sept/Oct; 113(5): 410-9.

* This article is available in full text with the permission of the West Virginia Medical Journal.