Table of Contents
Foreword
INTRODUCTION--An Overview of WHEELING WALKS
Chapter 1. Mass Media Public Health Campaigns Benefits, Rationale, and Basic Design
Chapter 2. The Message and the Ads
Chapter 3. Getting Started
Chapter 4. Working with the Media
Chapter 5. Nurturing Vital Partnerships in the Community
Chapter 6. Recruiting Volunteers
Chapter 7. Planning and Delivery of Public Health Events
Kick-Off Press Conference EVENT
Mark Fenton Media Day EVENTS
Rob Sweetgall Walk to Health EVENTS
Physician’s Press Conference EVENT
Mayor’s Walking Cup EVENT
The Intergenerational Walk EVENT
The Finale EVENT
Chapter 8. Registering for Campaign & the Campaign WEBSITE
Chapter 9. Working with Physicians
Chapter 10. Working with Worksites
Chapter 11. Working with Faith-based Organizations
Chapter 12. Creating a “Walkable” Community
Chapter13. Walking for Healthy Bones
Chapter 14. Additional Information
