Use links to point users to relevant content and trusted external resources.


  • Don’t say things like “Click here!” or “Click for more information” or “Read this”.
    • Write the sentence as you normally would, and link relevant keywords. Phrases like, “Learn more about her story” or “Get more information and applying”.
  • If linking to anything other than another web page, such as a PDF file or audio file, make sure the link indicates what will happen when the user clicks the link.
  • If a link comes at the end of a sentence or before a comma, don’t link the punctuation mark.
  • Don’t include preceding articles (a, an, the, our) when you link text. For example:
  • Navigation links should be clear and concise.

How to add a link in the Umbraco editor

  1. Select the word or phrase that you want to link.
  2. Click the “Insert/edit link” icon.
  3. You can choose an internal page from the list of pages at the bottom or you can type a URL into the “Link to document” field.

When should links open in a new tab or window?

Links that point out to any external website from yours (including other WVU websites) should open in a new tab or window. Pages in your website's (Internal pages), including PDF or other files, should open in the same tab or window.

How to open a link in a new tab or window

  1. Select the word or phrase that you want to link or that is already linked.
  2. Click the “Insert/edit link” icon.
  3. Click the “Target” dropdown and choose “Opens the linked document in a new window or tab”.

If you have any questions or issues with this please contact