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Headings and Subheadings

The heading and subheading formats can be found in the "Formats" drop-down in the Formatting Tool Bar.

Headings and subheadings organize content to guide readers. A heading or subheading appears at the beginning of a page or section and briefly describes the content that follows.

The page heading gives the reader a taste of what they’re about to read. The page heading is the name of the page in Umbraco (or the "Page Title" in the SEO & Navigation tab) and will always be automatically placed on the page.

Section Headings and Subheadings (Section Heading, Section Subheading, and Detailed Subheading) break content into smaller, more specific sections. They give readers avenues into your content and make it more scannable by people, assistive technology, and search engines so that the content on each page remains compliant with government appointed accessibility standards.

Section Headings and Subheadings should be organized in a hierarchy, with Section Heading first, followed by subheadings in order. (Section Subheading will nestle under Section Heading, Detailed Subheading under Section Subheading, etc.)

Heading and Subheading Guidelines #

  • Include the most relevant keywords in your section headings and subheadings, and make sure you cover the main point of the content.
  • Be generous and descriptive.
  • Make sure headings and subheadings always follow a consecutive hierarchy (Section Heading, Section Subheading, Detailed Subheading).
  • Do not skip a header level for styling reasons. A heading or subheading format should never be used to style any other type of content.
  • Do not bold or italicize a heading.
  • Do not try to be clever or play on words. Some readers, such as non-native speakers of English, may not understand the pun intended.