Headings and Subheadings

Headings and subheadings organize content to guide readers. A heading or subheading appears at the beginning of a page or section and briefly describes the content that follows.

The page heading gives the reader a taste of what they’re about to read. The page heading is the name of the page in Umbraco (or the Page Title in the SEO & Navigation tab) and it will always be automatically placed on the page.

Section headings and subheadings (Section heading, Section subheading, and Detailed subheading) break content into smaller, more specific sections. They give readers avenues into your content and make it more scannable by people, assistive technology, and search engines so that the content on each page remains compliant with government appointed accessibility standards.

Section headings and subheadings should be organized in a hierarchy, with Section heading first, followed by subheadings in order. (Section subheading will nestle under Section heading, Detailed subheading under Section subheading, etc.)

Example page using headings and subheadings


  • Include the most relevant keywords in your section headings and subheadings, and make sure you cover the main point of the content.
  • Be generous and descriptive.
  • Headings and subheadings should always follow a consecutive hierarchy (Section heading, Section subheading, Detailed subheading).


  • Never skip a header level for styling reasons. A heading or subheading format should never be used to style any other type of content.
  • Don’t try to be clever or play on words. Some readers, such as non-native speakers of English, may not understand the pun intended.
  • Avoid nesting pages too deep