Inside the walls of Potomac Valley Hospital, not much has changed. The hospital’s team of dedicated professionals is still delivering healthcare to meet the needs of its patients. On the outside, however, things look a little different. On Aug. 27, Potomac Valley celebrated its affiliation with WVU Medicine by officially changing its signage.

“This marks the beginning of a new day and a new and improved direction for Potomac Valley Hospital. Our mission is to provide high quality, patient-focused care and to meet the changing healthcare needs of the patients we serve and the community at large,” Linda Shroyer, CEO of WVU Medicine Potomac Valley Hospital, said. “Our affiliation with WVU Medicine has provided us the avenue to meet our mission by delivering the world-class healthcare that WVU Medicine is known for right here in our community.”

WVU Hospitals purchased Potomac Valley Hospital (PVH) from long-time owner Harold McBee, Sr. in March 2014. PVH is a 25-bed critical access facility, employing more than 200 healthcare professionals, including about 50 physicians from the surrounding community who have privileges to provide care. PVH has a staff of emergency medicine physicians who provide coverage 24 hours a day, seven days a week in its Emergency Room.

The switch from WVU Healthcare to WVU Medicine was made to begin building a common identity across the state and unifying several separate and distinct brands, including Potomac Valley; to differentiate the organization more effectively as West Virginia’s premier provider of advanced specialty care, especially as signature programs in the areas of cancer, the neurosciences, cardiovascular diseases, pediatrics, critical care, and surgical services are expanded; and to align the brand with the University’s brand.

“As the state’s flagship academic medical center, WVU Medicine is increasing its reach across West Virginia to ensure that people in all 55 counties have access to the high quality care we provide right in their backyards,” Albert Wright, president and CEO of WVU Medicine, said. “We are so grateful to have Potomac Valley Hospital in our WVU Medicine family and working with us to improve the health and well-being of all West Virginians.”

Photo identifications: West Virginia United Health System Chief Medical Officer Daniel Martich, M.D., WVU President Gordon Gee, WVU Medicine Potomac Valley Hospital CEO Linda Shroyer and WVU Medicine President and CEO Albert Wright.