Photos are a great way to build social interaction across your social media channels. By having photos on your Facebook pages, you’re encouraging users to tag themselves, have friends tag other friends, and encourage discussion about events that are important to your school/department/program. This is a terrific way to increase organic reach – to have your photos be seen by as many people as possible without paying for the promotion.
When debating where to put photos, remember that people love to share photos of their families and friends on their personal pages. This is an easy way to get more people to like and follow your school/department/program page!